Vegan Beyond Burgers Launch In Tesco Across UK
The high tech patty has launched in Tesco - Media Credit:

Vegan Beyond Burgers Launch In Tesco Across UK

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2 Minutes Read

The Beyond Burger has launched in Tesco stores across the UK.

The vegan patty was slated for an August release in 350 stores, but supply issues pushed the date back. Now a Beyond Meat spokesperson has confirmed to Plant Based News that the products will launched in 350 stores on November 12 – although it has already been spotted in some locations.

“We see the growing global demand for delicious, plant-based proteins and are excited to serve that demand in the UK with the revolutionary Beyond Burger,” Seth Goldman, Beyond Meat’s Executive Chair, said in a statement sent to PBN

“Bringing our innovative approach to merchandising to the UK, Tesco will sell The Beyond Burger in the chilled meat aisle alongside animal-based proteins.”

Shelves at Tesco prepped for the Beyond Burger (Photo: Francesca Chiorando. Do not use without permission)

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‘Eagerly anticipated’

Tesco Prepared Foods Selling Manager Martyn Doble added: “The Beyond Burger has been one of the most eagerly anticipated food launches of the year and we believe that this fantastic tasting patty will be a real game changer for anyone considering going vegan or trying a flexitarian diet.

“The most common reaction from those that have tried it is that they cannot believe it is made from plants.”

Vegan Beyond Burger

In October 2017, Beyond Meat revealed to Plant Based News that it would be launching the burger in the UK 2018, with Executive Chairman Seth Goldman saying: “We have decided to approach the UK market strategically, and are currently approaching potential partners.

“We have plans to go on sale in the first quarter of 2018.”

The company released further details earlier this Summer, at the product’s UK launch in Honest Burgers in July, revealing that it would be available in both the freezer section and meat aisle of the store, with Goldman saying the placement of the product instore is part of a strategy to bring plant-based food to more people.

The Beyond Burger retails for £5.50 for a two-pack at Tesco.

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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