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Superdrug has revealed that sales of vegan beauty products surged in January.

The high street giant credited Veganuary for the boost in sales. A record 400,000 people signed up for the initiative this year.

Superdrug’s own-brand products are all certified with the cruelty-free Leaping Bunny symbol, with many clearly-labeled vegan options on offer.

‘Important for our customers’

“Being vegan and cruelty-free is extremely important for our customer. I think we are absolutely leading the way on vegan,” Superdrug’s commercial director, Simon Comins, told i.

“As a brand we’re challenging our suppliers to be more sustainable and we want to support those guys in making changes.”

“We’re constantly working through what our CSR [corporate social responsibility] plans are and we’re in the process of putting that together as a plan for the next few years.”

‘Exceeded our expectations’

The major success of Veganuary 2020 has been cited as a factor by multiple retailers when it comes to solid sales of vegan products.

Speaking about the success, Veganuary spokeswoman Toni Vernelli said: “With the link between animal farming and the climate crisis making headlines nearly every day we expected Veganuary 2020 to be the biggest yet, but it exceeded all of our expectations.

“We applaud everyone who took part and encourage them to continue eating vegan food as often as possible. Together we are making an enormous difference for animals and the planet.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.