Reading Time: < 1 minute Young people are pushing the growth of the vegan beauty market (Photo: Amy J Humphries ©twenty20)
Reading Time: < 1 minute

The vegan beauty market is booming as consumers become more concerned about the ethical and environmental issues around animal products, according to market research company Mintel.

Mintel’s Global New Products Database (GNPD) shows that vegan beauty launches more than doubled over the past five years, growing by 175 percent from July 2013 to June 2018.

Analysts have put the boom largely down to young consumers (Gen Z and Millennials), saying they are ‘very informed on what is in their products and ethical and natural factors are very important to them’.

Expected to continue

The boom is expected to continue, according to Andrew McDougall, Global Haircare Analyst at Mintel, who said: “As consumers in general strive to be healthier, this has led to more people adopting a plant-based diet, so the likelihood is they will want to align their beauty routine with the rest of their lifestyle…

“The vegan trend appears to continue growing as consumers monitor their impact on the planet, so we expect it to continue in the future.

“There is also room for expansion for beauty retailers, echoing the idea of free-from aisles, which are now commonly found in stores, using displays dedicated to values like ‘vegan’, ‘cruelty-free’ or ‘carbon-neutral’ to help consumers differentiate products and brands.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.