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Vegan barbecue is set to be a top Summer food trend, according to a report by market analysts at Mintel.
Analysts looked at consumer behavior as well as new food product launches to forecast what people will be eating in the coming months.
They predict that the flexitarian surge – which has seen a massive 22 million Brits reduce their meat intake – is set to continue.
According to Mintel: “Although barbecue selection has become more diverse with the addition of fish and cheese in recent years, vegan barbecue might not have been a consideration for a meat-eater – until now. There has been an increase in speciality vegan products, such as black bean chipotle, catering to changes in consumer tastes.
“A clear trend has emerged for consumers in the UK to cut, limit or reduce how much meat and poultry they are eating; 28 percent of adults have done this over the six months to March 2017. Similarly, in the US, 33 percent of consumers plan to buy more plant-based food products in the next year.”
On the rise
Melanie Zanoza Bartelme, Global Food Analyst, added: “Vegan options are on the rise, with several UK retailers such as Sainsbury’s, Tesco and just recently Waitrose launching extensive vegan lines in their stores.
“Flavour-bursting new varieties of vegan alternatives made from innovative ingredients like Indian jackfruit, which due to its texture and flavour is becoming an increasingly popular meat substitute, will be the star of the vegan barbecue this summer.”