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Major UK supermarket Morrisons has launched a new range of vegan products called V Taste.

The line, which has more than 10 products, includes two flavors of vegan cupcakes – red velvet and chocolate – as well as a number of savory dishes.

These include Lentil Hotpot, 3 Bean Chilli Non Carne, and Vegetarian Quarter Pounders, among others. All items are priced between £1 and £3.

Vegan logo

Announcing the range, Morrisons said: “Our NEW Vegan Range, V Taste, has landed in store.

“Choose from a selection of totally #vegan ready meals to try at home. In store look out for the vegan logo on hundreds of our products.”

The supermarket joins other major retailers including Tesco, Sainsbury’s, and Waitrose which have all added numerous vegan products to their shelves.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.