UK Retailer Will 'Sell More Than 1 Million Bleeding Vegan Burgers' In 2019
The Moving Mountains B12 Burger (Photo: Moving Mountains) - Media Credit:

UK Retailer Will ‘Sell More Than 1 Million Bleeding Vegan Burgers’ In 2019

By

1 Minutes Read

A vegan high-tech ‘bleeding’ burger will be available to more than 40,000 restaurants nationwide, after the company that makes it signed a distribution deal with food service retailer Brakes.

According to Moving Mountains, its B12 Burger ‘sizzles, tastes, smells and even bleeds like meat’ even though it is entirely plant-based. The patty took three years of development, using a team of a team of scientists, chefs, and farmers to create the final product.

Moving Mountains, which recently launched in Marston pubs across the UK, expects Brakes to sell more than 1 million burgers next year.

Vegan burger

“The new supply deal with a distributor wholesaler like Brakes means we can now supply almost any restaurant up and down the UK and get more people to bite into the future of food technology with the Moving Mountains® Burger,” Simeon Van Der Molen, CEO of Moving Mountains, said in a statement.

“Since launching nine months ago, people from across the country have been requesting the burger to be stocked at a restaurant near them, and now we can supply that demand with our food tech plant-based burger that requires less land, less water and produces less greenhouse emissions than animal meat.

“It looks, smells and tastes as indulgent as regular meat so it can be enjoyed 100 percent guilt-free by consumers.”

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [0]  
buttons/scroll-to-top/scroll-to-top-small-active