UK Brand Expands Vegan Instant Porridge Range To Tap Into 'Booming Free From Market'

UK Brand Expands Vegan Instant Porridge Range To Tap Into ‘Booming Free From Market’


(updated 1st October 2020)

1 Minutes Read

Companies are looking to benefit from the vegan boom (Photo: Jennifer Pallian)? - Media Credit:

London-based company MOMA Foods has expanded its vegan instant porridge product by launching it in on-the-go sachets – in a bid to tap into the ‘booming free-from market’.

MOMA Foods (Making Oats More Awesome) has responded to high demand for its vegan Almond Butter & Salted Caramel pots by launching the flavor as a 5-satchet box in Tesco stores from February 15.


Tom Mercer, the brand’s Founder said: “‘Free from’ is booming, and we’re excited to introduce our latest gluten-free, dairy-free, and vegan instant sachets into Tesco.

“The slim sachets are great for popping into your desk drawer for a quick and easy breakfast.”

The porridge is made using natural ingredients, jumbo British wholegrain oats, roasted ground almonds and almond pieces to create a creamy, nut butter texture, with dates and salt to create salted caramel flavor.

Retailers such as Tesco, Waitrose, Sainsbury’s, Morrisons, Asda, WH Smith, John Lewis food hall, Whole Foods, and Booths all stock the brand.

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