Half Of U.K Adults Miss Fruit And Veggie Targets Because They 'Taste Bland'
Brussels sprouts are the U.K's most hated veg, according to a new poll (Photo: Keenan Loo) - Media Credit:

Half Of U.K Adults Miss Fruit And Veggie Targets Because They ‘Taste Bland’


2 Minutes Read

Brussels sprouts, celery, and beetroot are among the U.K’s most hated vegetables, a recent survey revealed.

Food brand Higgidy polled 2,000 adults about their veg eating habits and discovered the nation’s most and least favorite options, as well as whether people are hitting their five-a-day goals.

‘Boring and bland’

It discovered that a staggering 47 percent – almost half – of those polled ‘rarely or never’ meet the fruit and veggie target, with the average consumption just two pieces of fruit and veg a day. One in 20 admitted they do not eat any vegetables. 

Among the reasons cited for low consumption were not finding veggies exciting (39 per cent), not liking the taste of them (37 percent), and thinking they take too much time and effort to prepare (30 percent). 

Many U.K adults don’t like the taste of vegetables (Photo: Adobe. Do not use without permission)
Many U.K adults don’t like the taste of vegetables (Photo: Adobe. Do not use without permission)

Most hated veggies

When it came to the nation’s most-hated veg, Brussels sprouts topped the list with 19 percent of the vote. They were followed by artichoke (14 percent), celery (13 percent), aubergine (13 percent), beetroot (10 percent), celeriac (10 percent), butternut squash (10 percent), and bok choy (10 percent.

Also unpopular were broccoli (nine percent, yam (nine percent), fennel (nine percent, okra (eight percent), marrow (eight percent), Jerusalem artichoke (eight percent), button mushrooms (eight percent), pumpkin – (seven percent), cabbage (seven percent), chard (seven percent), kale (six percent), and courgette (six percent).

When it came to favorites, carrots scooped the top spot with 30 percent of the vote, with potatoes just behind (though potatoes do not count towards the five-a-day goal).

Falling far behind

“As a nation we’re falling far behind the recommended five portions of fruits and vegetables a day,” said Camilla Stephens, founder of Higgidy and author of Higgidy: The Veggie Cookbook.

“I was really surprised to find that Brits think veggies taste bland, boring and unexciting, while admitting their dinner plates are on average 40 percent beige.”

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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