percent of participants indicated that they were ‘(probably or definitely)
willing to try clean meat’ – 52.8 percent indicated that they’d be willing to replace conventional
study conducted by Wilks and Phillips in 2017 also showed approximately two
thirds of respondents were willing to try the new product – at 65.3 percent.
Faunalytics survey also determined participants’ willingness to pay more for
The results indicated that, one consumers were informed of standard procedures in
animal agriculture – such as the use of hormones and antibiotics – most were
willing to pay more for clean meat.