Reading Time: < 1 minute The study also determined that most respondents were willing to pay more for lab-grown meat (Photo: Memphis Meats)
Reading Time: < 1 minute

A recent
survey
– conducted by research organization Faunalytics – of nearly 1,200 US
consumers found that over 65 percent of respondents would try lab-grown meat.

Response

While 66.4
percent of participants indicated that they were ‘(probably or definitely)
willing to try clean meat’ – 52.8 percent indicated that they’d be willing to replace conventional
meat entirely.

A similar
study conducted by Wilks and Phillips
in 2017 also showed approximately two
thirds of respondents were willing to try the new product – at 65.3 percent.

Pricing

The
Faunalytics survey
also determined participants’ willingness to pay more for
lab-grown meat.

The results indicated that, one consumers were informed of standard procedures in
animal agriculture – such as the use of hormones and antibiotics – most were
willing to pay more for clean meat.

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination. She aims to apply a privilege-conscious and culturally sensitive approach to her work in all fields.