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A recent
– conducted by research organization Faunalytics – of nearly 1,200 US
consumers found that over 65 percent of respondents would try lab-grown meat.


While 66.4
percent of participants indicated that they were ‘(probably or definitely)
willing to try clean meat’ – 52.8 percent indicated that they’d be willing to replace conventional
meat entirely.

A similar
study conducted by Wilks and Phillips
in 2017 also showed approximately two
thirds of respondents were willing to try the new product – at 65.3 percent.


Faunalytics survey
also determined participants’ willingness to pay more for
lab-grown meat.

The results indicated that, one consumers were informed of standard procedures in
animal agriculture – such as the use of hormones and antibiotics – most were
willing to pay more for clean meat.