Traditional Butcher Launches Plant-Based Meat To Meet Demand


2 Minutes Read

Owner of Thurston Butchers, Alastair Angus with chicken from This  - Media Credit:

A Suffolk butcher is launching plant-based meat saying vegan and vegetarian customers have been asking for alternatives.

Thurston Butchers, which is owned by Alastair Angus, will be stocking chicken and bacon alternatives from startup This, which says its products are ‘unparalleled’ and taste ‘sensational’.

Plant-based meat

“We’re pretty sure we’re the first butchers in the country to stock plant-based chicken and bacon meat-free alternatives,” said the team at Thurston Butchers. “Let me explain. We get quite a few requests from vegetarian and vegan customers (buying for others) who are looking for a delicious and trusted alternative for suppers and BBQs. 

“We also understand that people are looking into their meat intake which we fully support; we are advocates of people eating only better quality meat as often as they can afford, so we feel offering this alternative works alongside our ethos. 

“We would rather you use your village butcher once a month than use a supermarket every day. With us, you get something that is ethically produced to high-welfare standards and local (meaning fewer food miles) and the product will be much better for it. 

“Not only that, but you will be supporting a local butcher within the local economy. So with that in mind, we are going to start selling ‘This’ products; an exciting new business which focuses on quality vegan, plant-based meat alternatives.”


This co-founder Andy Shovel told Plant Based News: “I was frankly astonished when Thurston Butchers reached out. It’s not every day, as a plant-based brand, that you get the endorsement of such hardened meat-lovers. 

“We didn’t even have to think twice about whether or not to supply Alastair and the team – it was a no-brainer. Our mission is to be the plant-based brand for meat-lovers. 

“There can’t be many places better suited to realizing that ambition, than a butcher’s shop! We hope that Thurston Butcher’s customers love THIS and they see plant-based food in a new light.”

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