New Research Reveals Top 10 Cities Where Veganism Is Most Popular


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Edinburgh took the third spot on the list (Photo: Adobe. Do not use without permission) - Media Credit:

A new list has revealed the top 10 cities where veganism is most popular.

The list was compiled by Chef’s Pencil, which analyzed Google Trends data (describing it as a ‘reliable source of big data’) and searches for interest levels for veganism across the world.

It found that in 2020, searches in the veganism category (including vegan-related searches made in any language) were at an all-time high in 2020.

‘Added fuel to its popularity’

The COVID-19 pandemic has not stopped the rise of veganism but has ‘added fuel to its popularity’, Chef’s Pencil said in a statement sent to Plant Based News.

While lockdown has come to an end in most parts of the world and many restaurants have re-opened, searches for vegan recipes have skyrocketed, and continue to go strong.

Search data showed that countries and cities whose cuisine traditionally is greatly meat- and dairy-based are seeing a big rise in veganism, said Chef’s Pencil, which it concluded means that ‘veganism is stronger than ever’.

Top Cities

1. Bristol, UK (Popularity Score: 100)

2. Portland, US (Popularity Score: 76)

3. Edinburgh, UK (Popularity Score: 75)

4. London, UK (Popularity Score: 69)

5. (tie) Amsterdam, NL (Popularity Score: 67)

5. (tie) Berlin, DE (Popularity Score: 67)

5. (tie) Hamburg, DE (Popularity Score: 67)

8. Manchester, UK (Popularity Score: 63)

9. (tie) Leipzig, DE (Popularity Score: 62)

9. (tie) Vancouver, CA (Popularity Score: 62)

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