Reading Time: < 1 minute Tofu sales have skyrocketed (Photo: Hermes Rivera)
Reading Time: < 1 minute

Online retailer Amazon has revealed to PBN that it has seen a huge increase in the sale of various vegan goods year-on-year.

The company reveals Veganuary – which encourages people to try a vegan diet throughout January – is picking up across the UK as sales of vegan deodorant, coconut oil and tofu soar on

Amazon polled 2,000 people in the UK to find out about resolutions.


According to the reatiler, the trend of moving towards a more plant-based diet continues to rise, with more than one in twenty (six percent) of those surveyed choosing to start a vegan lifestyle during Veganuary.

The popularity of veganism is backed by year on year sales of vegan products on Amazon including vegan deodorant up 900 percent, organic coconut spread up 153 percent, and tofu up 140 percent to name a few.

There’s still time – you cansign up for Veganuary here

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.