Lidl has not yet caught up with other major supermarkets when it comes to vegan labeling (Photo: Jivee Blau) - Media Credit:

Thousands Urge Lidl To Clearly Mark Own Brand Vegan Products

By

1 Minutes Read

Vegan campaigners have handed over a petition signed by 12,000 people urging supermarket Lidl to ‘clearly and consistently label its own-brand vegan products’.

The petition was started by leading animal rights organization Animal Aid, as part of its #MarkItVegan campaign which calls on all major supermarkets to label their own-brand vegan products.

Since the campaign launched in 2016, Tesco, Asda, Morrisons, Iceland and Waitrose have all committed to such labeling – Sainsbury’s and the Co-op have been labeling their own-brand vegan products for some time.

Vegan at Lidl

According to Animal Aid, Lidl says it is ‘conducting a full review’ of its own-brand vegetarian and vegan labeling, which it described as ‘welcoming news’ – but added that ‘it does stop short of a commitment’.

“Despite being very vegan-friendly and offering a wide range of plant-based products, Lidl is still inconsistent with its labelling across its own-brand vegan range,” said Animal Aid.

Vegan campaign

“The #MarkItVegan campaign has been very successful so far, with all other major supermarkets committing to clear and consistent vegan labeling,” Animal Aid Campaign Manager, Tod Bradbury, told Plant Based News. “Now it is time for Lidl to not fall behind and do the same.”

“Clearly labeling products as ‘suitable for vegans’ in some way has a host of benefits: firstly, it enables those of us who avoid animal products entirely to easily find which products are vegan.

“Secondly, it helps non-vegans realize how many delicious vegan options there truly are to choose from. In addition, it can also help those with allergies to ingredients like dairy and eggs.

“As the interest in veganism, and plant-based eating, increases, so too does the need for companies to ensure that they are catering for this huge and ever-growing market.”

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.

buttons/scroll-to-top/scroll-to-top-small-active