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TGI Fridays is launching a vegan burger on January 7 in a bid to meet huge customer demand.

According to the chain, it has been ‘inundated’ with requests to launch a plant-based patty ever since its US-counterpart put the high-tech Beyond Burger on its Stateside menus. It is also available in the chain’s Taiwan outlets.

The UK version is not the Beyond Burger, but an own brand patty, which TGIs says is ‘packed with protein and has a succulent, meaty bite’. Describing it as ‘no normal vegan burger’, the chain says: “It even ‘bleeds like the real thing. But there is nothing to worry about, as this is thanks to beetroot juice.”

The burger is made from coconut oil, mushrooms, herbs, plant proteins, and spices, and served in a vegan bun with lettuce, onion, and tomato, as well as a side salad or fries.

Vegan burger

“Fridays flame-grilled, hand-crafted burgers are one of the most popular dishes on our menu and now everyone can enjoy their legendary taste, whether they are vegan, vegetarian, trying to cut down on meat, or anything in between,” Terry McDowell, TGI Fridays’ Head Chef, said.

“We launched our vegan burger in the States last year and have been inundated with messages asking if we planned to bring it to the UK. So, it is here by popular demand!

“We’ve put a lot of research and effort into ensuring we offer the best vegan burger in town, as well as one that comes with a 100 percent vegan bun. With high protein, zero cholesterol – yet all the flavor of a real burger and with a succulent and satisfying meaty ‘bite’ – the question is, why wouldn’t you give it a go?”

The burger launches on January 7, 2019. It costs £10.99.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.