Tesco To Sell Vegan Foods In Meat Aisle – To ‘Promote Sustainability’


1 Minutes Read

Will the new fixtures encourage people to opt for vegan meat? (Photo: Adobe. Do not use without permission) - Media Credit:

UK supermarket giant Tesco will start selling vegan and vegetarian foods in a new fixture in the meat aisle in a bid to ‘promote health and sustainability’.

Products from brands including Heck, Vivaris, Beyond Meat, and Vegetarian Butcher will be available in the fixtures in larger Tesco stores from April 8.

The move follows Sainsbury’s, which started selling vegan mince and burgers in its meat aisle last year, before announcing it would trial placing its vegan meat counters next to traditional meat counters earlier this year. According to Tesco, the initiative comes as 21 percent of UK households have reduced their meat intake (Kantar Worldpanel April 2018).

Vegan, vegetarian, flexitarian

“The rise of eating more plant-based food and people becoming flexitarian is having a massive effect on the way many people shop and as a result the retail industry is having to adapt,” Derek Sarno, Tesco’s Director of Plant-Based Innovation, told Plant Based News.

“We are seeing a new kind of shopper – more conscious of their own health and the environment and perfectly happy to make dietary changes such as becoming vegan, vegetarian or flexitarian to achieve those aims.

“Plant-based alternatives in general have become so high in quality that most life-long meat eaters are now including these foods as part of their diet. It makes sense to range them next to each other in the same aisle and bring a wider breadth of options available to choose from.”

Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.