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The supermarket giant’s buying manager made the comments while announcing the launch of THIS
The full range is launching into Tesco – available from today – and includes THIS
“We’re really excited to be launching THIS
“These are all qualities that the THIS
“The demand has grown at an astounding rate and will most likely continue as more and more consumers become environmentally and health-conscious.”
‘A gigantic milestone’
“We want THIS to punch a gigantic hole in this category, on-boarding millions of meat-lovers who haven’t yet been won over by plant-based food.
“Launching in the U.K.’s largest food retailer is a gigantic milestone for us, and on our side, we’ll keep brand-building at breakneck speed – to make the most of it.”