Tesco Launches £3.50 Own-Brand Vegan Margherita Pizza

Tesco Launches £3.50 Own-Brand Vegan Margherita Pizza


(updated 28th September 2020)

1 Minutes Read

The new pizza from Tesco (Photo: Instagram/ Come Vegan With Me) - Media Credit:
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Retail giant Tesco has launched a new free-from and vegan Margherita pizza.

The pizza – which was spotted in store then shared on social media – features a gluten and wheat-free base, topped with tomato sauce and coconut oil-based cheese.

It joins Tesco’s growing plant-based portfolio, which includes seitan steak by Vivera, a number of own-brand cheeses, yoghurts and milks, and the Wicked Kitchen range created by high profile chefs Derek and Chad Sarno.

‘OMG what?’

A photo of the pizza was shared in a private Facebook group – leading vegan Instagrammer Come Vegan With Me to share a picture with almost 10,000 followers.

The plant-based foodie captioned the image: “OMG WHAT! Just saw this in Has anyone tried one yet?! Apparently £3.50 in the chilled vegetarian section.”

The response was mixed, though a couple of commentators happy at the price point, which is lower than a number of other vegan options on the market, with one writing: “Yay at last somewhere offering a reasonably priced option.”

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