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Retail giant Tesco has launched a new free-from and vegan Margherita pizza.

The pizza – which was spotted in store then shared on social media – features a gluten and wheat-free base, topped with tomato sauce and coconut oil-based cheese.

It joins Tesco’s growing plant-based portfolio, which includes seitan steak by Vivera, a number of own-brand cheeses, yoghurts and milks, and the Wicked Kitchen range created by high profile chefs Derek and Chad Sarno.

‘OMG what?’

A photo of the pizza was shared in a private Facebook group – leading vegan Instagrammer Come Vegan With Me to share a picture with almost 10,000 followers.

The plant-based foodie captioned the image: “OMG WHAT! Just saw this in Has anyone tried one yet?! Apparently £3.50 in the chilled vegetarian section.”

The response was mixed, though a couple of commentators happy at the price point, which is lower than a number of other vegan options on the market, with one writing: “Yay at last somewhere offering a reasonably priced option.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.