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The food giant reduced its offerings during the coronavirus pandemic, which stirred opinions online, but the company has vowed ‘meaningful’ products will soon return.
‘A broader vegetarian platform’
According to Forbes, Taco Bell’s vice president of Product Development Heather Mottershaw said: “We have been a haven for vegetarianism and will continue to be that.
“We have a lot of work going on right now to create a broader vegetarian platform, as well as specifically plant-based proteins.
“You will definitely see us working through plant-based proteins in our unique way. That trend is not going away.”
Last year, Taco Bell launched a vegan alternative to meat in 53 stores across 15 Spanish provinces.
The company welcomed Gold & Green Foods’ meat substitute, which is made from pulled oats, beans, peas, and is certified by the American Vegetarian Association (AVA).
For the first time, the chain also added a vegetarian menu highlighted in its Spanish restaurants so customers can clearly see its meatless offerings.