Reading Time: < 1 minute Tim Hortons tested a plant-based breakfast patty using Beyond Meat last year 
Reading Time: < 1 minute

Coffee giant Starbucks has confirmed it will launch a plant-based breakfast patty in both the United States and Canada this year.

The chain, which recently announced it will push consumers towards’ choosing vegan milk as part of a drive to become more sustainable, also said it was ‘migrating toward a more environmentally friendly menu’.

According to Animal Outlook, Starbucks COO Roz Brewer said: “We will be introducing a breakfast sandwich this year with a plant-based patty both in US and Canada, and the combination of those pairings is significant for us in terms of how we think about what the customers [are] asking for us to develop.”

‘Massive opportunity’

The brand did not comment on what plant-based supplier it will use, but an online petition urging Starbucks to offer Beyond Meat’s vegan sausage exceeded 19,000 signatures.

“Starbucks is missing a massive opportunity by not acting on the plant-based meat trend now,” the petition reads.

“There is a large and growing consumer demand for the Beyond Sausage and Starbucks is behind the times in not offering plant-based options in a year when 39 percent of consumers in the United States say they are actively trying to incorporate more plant-based foods into their diet.”

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.