Reading Time: < 1 minute The coffee giant has heard consumer requests and plans to meet them
Reading Time: < 1 minute

Starbucks
COO Rosalind Brewer announced plans to increase its vegan options to meet
growing demand during a shareholder meeting in Seattle on Wednesday.

The move is
a response to a campaign launched by animal welfare organization Compassion
Over Killing [COK] – that included a petition which received 30,000 signatories, and
the support of journalist and vegan advocate Jane Velez-Mitchell.

Plant-based

COK
representative, Starbucks shareholder, and staff member Jonathan Rosenberry
said at the Wednesday’s meeting that ‘consumers are seeking hearty plant-based
foods to enjoy with their coffee’.

He added that’s where Starbucks’ menu still ‘doesn’t live up to the buzz’.

Meeting
demands

Brewer
said
: “We know our customers ask us that repeatedly, and we’ll be responding.”

The coffee
giant currently offers a series of plant-based milks, snacks, and beverages for
those consuming a plant-based diet.

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination. She aims to apply a privilege-conscious and culturally sensitive approach to her work in all fields.