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Starbucks
COO Rosalind Brewer announced plans to increase its vegan options to meet
growing demand during a shareholder meeting in Seattle on Wednesday.

The move is
a response to a campaign launched by animal welfare organization Compassion
Over Killing [COK] – that included a petition which received 30,000 signatories, and
the support of journalist and vegan advocate Jane Velez-Mitchell.

Plant-based

COK
representative, Starbucks shareholder, and staff member Jonathan Rosenberry
said at the Wednesday’s meeting that ‘consumers are seeking hearty plant-based
foods to enjoy with their coffee’.

He added that’s where Starbucks’ menu still ‘doesn’t live up to the buzz’.

Meeting
demands

Brewer
said
: “We know our customers ask us that repeatedly, and we’ll be responding.”

The coffee
giant currently offers a series of plant-based milks, snacks, and beverages for
those consuming a plant-based diet.