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Vegan-friendly meal replacement drink Soylent is set to launch in the UK on Tuesday.

The soy-based beverage is framed as a sufficient replacement for solid meals, marketed to those who might otherwise skip meals or have poor nutrition.

Soylent

The drink, made popular in the US, will be available in the brand’s three most popular flavors – Cacao, Cafe Mocha, and Original.

Each bottle of Soylent contains 20g of protein, and 26 vitamins and minerals.

The product will retail in cases of 12, priced at £39.99.

‘Healthy balance’

In a statement sent to Plant Based News, Soylent CEO Bryan Crowley said: “For many of us, a busy lifestyle means it’s hard to get the nutrition we want, despite good intentions.

“Falling back on bad habits of skipping meals, snacking on junk food or eating nutritionally sub-par foods can become the norm as we struggle to maintain a healthy balance.

“At Soylent, we call these occasions ‘food voids’ and we’re on a mission to make these obsolete for consumers everywhere.”

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination....