Plant-based company Outstanding Foods has debuted its vegan pork rinds in popular convenience chain 7-Eleven.
The rinds, which attracted investment from celebrity rapper Snoop Dogg, will be trialed in 200 7-Eleven stores across the SoCal area – and may launch regionally or nationally depending on their performance.
The vegan and kosher certified snacks are free from gluten, soy, GMOs, cholesterol, and trans fats, and come in four flavors: Original, Nacho Cheese, Hella Hot, and Texas BBQ.
Senior Vice President of Merchandising and Demand at 7-Eleven told CNN Business: “We want brands to understand that launching their products in 7-Eleven stores can help them build their business effectively beyond the grocery and natural channels.
“They can compete in a narrower set in a small format retailer to intercept the on-the-go customer, scale quickly, and drive profit.”
In a statement sent to Plant Based News, Outstanding Food’s CEO and co-founder Bill Glaser, said: “I’ve been a fan of Snoop since day one and I’ve listened to his first album Doggystyle more times than I can count!
“To have Snoop aligned with Outstanding Foods is not only checking off an item on my bucket list, but it’s also exposing Snoop’s millions of fans to our tasty as hell, protein-packed products. I must say, the new PigOut Pigless Pork Rinds pair really well with gin and juice.”
The rapper added: “I’m excited to partner with the Outstanding Foods team. They got some great snacks coming out, including the PigOut munchies. Wait until you see what else we got up our sleeves, ya dig.”