UK's Biggest Meat Market To Sell Plant-Based Meat For First Time In 800 Years
Meat supplier P.J. Martinelli will start selling the Moving Mountains (Photo: Supplied) - Media Credit:

UK’s Biggest Meat Market To Sell Plant-Based Meat For First Time In 800 Years


1 Minutes Read

The UK’s largest meat market is set to start selling vegan meat for the first time in its 800-year history.

Meat supplier P.J. Martinelli, which trades at Smithfield Market in the city of London, will start stocking the high-tech Moving Mountains Burger.

According to the makers of the burger, producing it requires less land and water and produces fewer greenhouse emissions than its animal meat equivalent.

‘No hesitation’

“We have trialed a wide range of plant-based products on the market and have no hesitation in recommending Moving Mountains to our clients as the highest quality and best flavour in the marketplace,” Paul Martinelli, managing director of P.J. Martinelli, said in a statement sent to Plant Based News.

“Our company always provides the widest choice, and we see this as a natural addition to our product range.”

‘Breaking ground’

Simeon Van der Molen, founder of Moving Mountains, added: “Moving Mountains is breaking ground with products that look, smell and taste like meat but are completely plant-based.

“This partnership with P.J. Martinelli at Smithfield Market is a momentous step for the plant-based movement and signifies how the tides are changing in the industry.

“Moving Mountains is proud to be leading this change, and we believe that one day only plant-based meat will be the bestselling product at this historic meat market.”

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists
and experts are committed to making an impact through a wide range of content—and
you can help by supporting our work today.


The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right


Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [0]