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Consumers are moving away from animal food products, according to a top food analyst.
Marcia Mogelonsky is Mintel’s Food and Drink Director of Insight.
She claims several sectors of the plant-based food market have seen significant growth – including confectionery.
Shift
According to Mintel, global vegan confectionery product launches more than doubled between 2013 and 2017, growing by 140 percent.
Mogelonsky said: “A shift away from animal products is currently underway, as described by Mintel’s 2017 Global Food & Drink Trend Power to the Plants.
“After a boom in other categories, the vegan and vegetarian trend can now be seen in both chocolate and sugar confectionery.”
Growth
She added: “There has been a growth in non-dairy milk chocolate, while in sugar confectionery there is growing interest in vegetable-based gelatine – the ingredient that provides the chew in chewy-textured candy.”
She puts this down to consumers knowing more about the provenance of ingredients, saying: “Growing awareness of the source of certain ingredients, such as gelatine, in confectionery products is making consumers more conscious in their purchase decisions.”
