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Consumers are moving away from animal food products, according to a top food analyst.

Marcia Mogelonsky is Mintel’s Food and Drink Director of Insight.

She claims several sectors of the plant-based food market have seen significant growth – including confectionery.

Shift

According to Mintel, global vegan confectionery product launches more than doubled between 2013 and 2017, growing by 140 percent.

Mogelonsky said: “A shift away from animal products is currently underway, as described by Mintel’s 2017 Global Food & Drink Trend Power to the Plants.

“After a boom in other categories, the vegan and vegetarian trend can now be seen in both chocolate and sugar confectionery.”

Growth

She added: “There has been a growth in non-dairy milk chocolate, while in sugar confectionery there is growing interest in vegetable-based gelatine – the ingredient that provides the chew in chewy-textured candy.”

She puts this down to consumers knowing more about the provenance of ingredients, saying: “Growing awareness of the source of certain ingredients, such as gelatine, in confectionery products is making consumers more conscious in their purchase decisions.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.