Selfridges Launches UK’s Biggest Vegan Chocolate Counter

Upmarket department store Selfridges has launched the UK’s biggest vegan chocolate counter.

The counter offers more than 20 different handmade chocolates, all created by Brighton-based Be Chocolat by Michel Clement.

Flavors include almond praline squares dipped in chocolate, peanut butter truffles, chocolate with vegan caramel and honeycomb rock dipped in dark chocolate among others.

View this post on Instagram

Our brand new Vegan Chocolate counter houses over 20 different handmade chocolates created by the masters at @bechocolatbrighton. All their chocolates are made with 60% Ghanaian cacao, varieties include: almond praline squares dipped in chocolate, peanut butter truffles, chocolate with vegan caramel and honeycomb rock dipped in dark chocolate (to name a few!) Can you believe it’s ALL vegan?! Tag a chocoholic ??Confectionery Hall on LG. . . #SelfridgesLondon #veganchocolate #vegan #chocolatelovers

A post shared by Selfridges Food (@selfridgesfood) on Nov 4, 2019 at 5:14am PST

‘Bucket list’

News of the counter was met with support on social media, with one Instagram user saying: “Looks good and proves that retail is alive and well in Food Halls.”

Another added: “I need to put this on my bucket list!”

A third simply said: “It is definitely a dream.”

The counter is located on the Lower Ground floor of Selfridges London store.