Reading Time: < 1 minute The counter launched earlier this month
Reading Time: < 1 minute

Upmarket department store Selfridges has launched the UK’s biggest vegan chocolate counter.

The counter offers more than 20 different handmade chocolates, all created by Brighton-based Be Chocolat by Michel Clement.

Flavors include almond praline squares dipped in chocolate, peanut butter truffles, chocolate with vegan caramel and honeycomb rock dipped in dark chocolate among others.

‘Bucket list’

News of the counter was met with support on social media, with one Instagram user saying: “Looks good and proves that retail is alive and well in Food Halls.”

Another added: “I need to put this on my bucket list!”

A third simply said: “It is definitely a dream.”

The counter is located on the Lower Ground floor of Selfridges London store.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.