Reading Time: < 1 minute Rare Beauty launches on September 3 (Photo: Instagram)
Reading Time: < 1 minute

Celebrity singer-songwriter Selena Gomez is launching a vegan beauty brand in Sephora.

Rare Beauty has also committed to raising $100 million in the next decade to help increase access to mental health resources as part of its Rare Impact Fund initiative.

‘We love our animals’

On Instagram, the brand wrote: “For the past few months, you’ve all been asking… and we’re proud to share that our products will be 100 percent vegan and cruelty-free. Like you, we love and care for our animals too.”

Speaking on her own social media account, Gomez said: “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”

Vegan beauty

The global vegan beauty products market is predicted to be worth a staggering $25.3 billion by 2029, according to a new report.

Researchers from Prophecy Market Insights say the industry’s compound annual growth rate (CAGR) will increase by 5.9 percent during the next nine years.

Drivers for the surge include ‘rising awareness regarding cruelty-free beauty‘ and increased demand for ‘personal care products’.

Rare Beauty will exclusively launch in Sephora on September 3. No specific details on products or retail prices have been given

Liam Gilliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.