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The data, collected by Lyst in collaboration with GoodOnYOu, shows monthly searches for ‘vegan leather’ average at 33,100 – while searches for ‘faux leather’ have stayed the same.
‘Eco vegan leather’
“This data suggests that customers tend to respond more positively to the keyword ‘vegan’ rather than ‘faux’,” the report states.
“Demand for ‘eco vegan leather’ has also been increasing over the past year, showing that shoppers are becoming conscious of the fact that not all vegan options are environmentally friendly.”
Stella McCartney’s Eclypse sneakers were listed as one of the ‘most wanted’ sustainable fashion items, after Taylor Swift donned the shoes during her 2019 Wango Tango performance, causing searches to spike by 126 percent.
Since January, searches for ‘recycled plastic’ have also risen by 35 percent, with demand for Adidas’ recycled plastic sneakers resulting in a staggering 305 percent increase in page views.
Meanwhile, searches for real fur have decreased by 8 percent year-on-year, with searches for leather also dropping by 3.5 percent.
You can read The 2020 Conscious Fashion Report here