Reading Time: < 1 minute The pink Easter egg from Sainsbury's
Reading Time: < 1 minute

UK retailer Sainsbury’s has launched a vegan white chocolate and strawberry Easter egg.

The baby pink egg is described by the supermarket giant as being ‘flecked and flavoured with delicious strawberry pieces’.

It adds that the egg has a ‘moreish milkshake flavoured taste’.

Vegan Easter

This year has seen a spate of vegan Easter treats being launched, notably a vegan alternative to the traditional Cadbury’s Creme Egg, created by mother-daughter company Mummy Meagz.

The egg has, which was developed five years ago, is now available online. Its makers claim it tastes just as good ‘if not better’ than its dairy-laden counterpart.

“We didn’t see why people should miss out on an indulgent Easter treat just because of their ethical lifestyle choices,” said Mummy Meagz owner, Meagan Boyle.

“As vegans we don’t want to eat any products derived from any animal. To us, a ‘regular’ cream egg isn’t normal, as we don’t think drinking milk from a cow is normal!”We’d rather eat something that is made 100 percent from plants, but tastes as good as, if not better than, the dairy alternatives.”

Eco-friendly Easter egg

This year sustainably-minded vegans can get their hands on an egg in 100 percent recyclable packaging, created by vegan chocolate company Goupie.

The eggs, which launched last week, come in two flavors – Original Goupie and Salted Sticky Toffee Goupie.They will be packaged in what the company describes as a ‘Faberge-style’ reusable tin egg, and a fully recyclable Kraft box.

Goupie Brand Manager Grace Simpson told Plant Based News that the company was ‘so disappointed with the usual Easter offering’ – which usually comes packaged ‘in unnecessary plastic molding’.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.