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Sainsbury’s has launched a slew of new plant-based products from The Fry Family Food Co. – including vegan cocktail sausages.

The retail giant has also added mini sausage rolls, beef-style chili pasty, and a ‘grab and go’ twin-pack of vegan sausage rolls to its range of chilled vegan products.

The new items join eight Fry’s products that launched in 524 Sainsbury’s stores at the end of 2018, including artisan southern-style tenders, chargrilled beef-style strips, and a steak & ale country pie.

Vegan products

“These are exciting times – the popularity of veganism seems to be unstoppable, and demand for delicious new alternatives is greater than ever,” Tammy Fry, International Marketing Director at The Fry Family Food Co, told Plant Based News when Fry’s first launched in Sainsbury’s.

“It feels like we’ve really turned a corner with the perception of veganism, gone are the days of it being considered a niche lifestyle choice, but instead it is a mainstream option for many Brits looking to reduce their meat consumption.

“We’re thrilled to have embarked on an exciting new relationship with Sainsbury’s and delighted to be showcasing more of our meat-free alternatives to customers up and down the country.”

‘Quality vegan options’

“We’re really excited to bring a wide selection of The Fry Family Co. products to our aisles,” James Hamilton, Meat-free buyer at Sainsbury’s, said in a statement sent to Plant Based News as Fry’s launched in the store.

“With more customers opting for meat-free products in their weekly shops, Sainsbury’s is dedicated to expanding our variety of great quality vegan options.

“With nearly 30 years’ experience in making vegan products, including everything from chicken-style strips to pasties, Fry’s seemed like the perfect fit for our customers and we can’t wait to hear what they think.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.