Reading Time: 2 minutes Get ready for more Gary!
Reading Time: 2 minutes

UK supermarket giant Sainsbury’s will be expanding its immensely popular vegan cheese (AKA ‘Gary’) range.

The supermarket was stunned when sales of its coconut-based cheeses exceeded projections by a staggering 300 percent.

The cheese hit headlines when a disgruntled non-vegan on social media suggested it should be called ‘Gary’ – as it ‘isn’t cheese’. 

The moniker stuck – and thousands of vegans continue to refer to dairy-free cheese as ‘Gary’.

New offerings

Keen to capitalize on the growing market, the retailer has added a number of plant-based options to its shelves.

It already offers Greek-style cheese, cheddar, cheddar with caramelized onions, and Wensleydale-style with cranberries.

This fall, customers will be able to pick up a blue cheese flavor – designed for Christmas cheese boards.


Alexa Masterson, Sainsbury’s product developer for Deliciously FreeFrom said: “When ‘Gary’ went viral last year, the positive response from customers was fantastic.

“It became very clear that the Deliciously FreeFrom range, as well as being a great option for customers with allergies or intolerances, is also increasingly popular with those who choose to avoid certain foods – vegans were among the earliest adopters of our coconut-based alternatives to cheese.”

Blue Cheese

According to the company that manufactures the blue cheese for Sainsbury’s: “It goes so well with fruits like pears and old English apples such as Russets and Granny Smiths, but it will also add a new flavour twist to all your meals. 

“Lots of American recipes actually use Blue: for salad dressings, vinaigrettes, dips, in potato cakes or shaved into salads (accompanied with walnuts and a glass of Sauterne, well, just saying). 

“It is perfect between granary bread with slices of beefsteak tomato & a big pinch of fresh tarragon, and absolutely lovely in a Blue Sheese coleslaw. 

“But topped with herbs, paprika and a sprinkle of olive oil, the Blue Cheese is fabulous toasted or cooked in general too.”


Pizza Hut To ‘Trial’ Vegan Cheese At UK Branches – Is There One Near You?

A Brand New Vegan Street Food Festival Is Coming To Central London

Plant-Based Beyond Burger Now On Menu At Fast Food Chain

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.