Rocker Jon Bon Jovi Ditches Leather From His Fashion Line

Rocker Jon Bon Jovi Ditches Leather From His Fashion Line


1 Minutes Read

- Media Credit:
Your ad here?


Rocker Jon Bon Jovi has agreed to ditch leather from his clothing line – and use a plant-based alternative instead.

Animal rights charity PETA encouraged the star, who launched his Hart N Dagger line last November, to make the move.

The $275 jeans will have a small leather alternative patch on the waistband, instead of real animal hide.


A spokesperson for PETA said: “After learning from PETA that the throats of cows used for leather are routinely slit at slaughterhouses while the animals are still conscious, Hart N Dagger—owned by rocker Jon Bon Jovi—acted swiftly to replace all the animal skins used in its clothing line with innovative and trendy vegan versions instead. 

“A box of delicious cow-shaped vegan chocolates is on its way to thank the company for its compassionate decision.”


PETA Executive Vice President, Tracy Reiman, added: “Animals are no longer livin’ on a prayer, thanks to Jon Bon Jovi.

“Every day, PETA hears from shoppers who are looking for vegan-friendly retailers, and Hart N Dagger now fits the bill by agreeing to use only high-quality vegan leather on its denim. And compassionate consumers are applauding the move.”

PETA is continuing to campaign to encourage a number of other retailers to make the switch to cruelty-free fabrics, including Lucky Brand, True Religion and Levi’s.

Bon Jovi did not comment on whether he would stop wearing leather himself.


Free People Teams Up With PETA To Launch Summer Vegan Fashion Lookbook

Luxury Fashion Retailer Net A Porter Drops Fur

64,000 Sign Anti-Fur Petition Ahead Of London Fashion Week

Your ad here?


Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2021 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.