Rise Of Veganism Affecting Beef Farmers As Demand For The Meat Falls
Consumers are opting for more meat-free alternatives (Photo: Adobe. Do not use without permission) - Media Credit:

Rise Of Veganism Affecting Beef Farmers As Demand For The Meat Falls


1 Minutes Read

Beef farmers in Bristol are being hit by the rise of veganism, according to a catering and hospitality expert.

Alex Demetriou is the managing director of Regency which supplies the UK catering industry. He says demand for beef has fallen by five percent compared to the same time last year.

He cited multiple factors for the decline, including the impact of impending Brexit, and the rise in vegan and vegetarian lifestyles.

‘Vegan movement’

“It appears as if this has been driven by the vegan, vegetarian and flexitarian movement, which is becoming increasingly popular as a lifestyle choice rather than any kind of trend,” Demetriou told Bristol Live.

“There was an increase in slaughtering in the first quarter because of all the uncertainty around Brexit and the potential impact on the beef markets if we had left the EU at the end of March, as intended.”

‘Beef farmers in the red’

According to industry outlet Farmers Weekly, the problems for beef farmers spread beyond Bristol.

It claims falling demand is a result of consumers being ‘assaulted by a variety of negative messages about red meat, including warnings over obesity, cancer and the effect of cattle on the environment’.

It says this is leading to falling demand in both the retail and hospitality sectors, and quotes Ulster Farmers Union beef and lamb chairman, Sam Chesney as saying: “I would say most beef farmers are definitely in the red at the moment.”

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.


The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right


Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [0]