Research Reveals The Foods Vegans Most Want ‘Veganized’


1 Minutes Read

Many vegans want to see an animal-free version of Cadbury's Dairy Milk (Photo: Adobe. Do not use without permission) - Media Credit:

New research has revealed the food products vegan miss most – and would most like to see veganized.

A poll by Veganuary*, a global organization encouraging people to try vegan in January and the rest of the year, revealed that it is not cheese that is craved most – but chocolate.


Responders were given a list of eight options of chocolate and cheese treats, and asked which one they’d most like to veganize.

The top ranking product was Cadbury’s Dairy Milk, with more than a quarter (28 percent) of votes. Mars Bar came in second with 14 percent, and Chocolate Hobnobs scooped the third spot with 12 percent.

When it cames to the cheesy items, Walker’s cheese and onion crisps scraped the most votes with 10 percent, cottage cheese followed with nine percent, and Babybel came last place with just seven percent of the votes.

‘A wake-up call’

“These results should be a stark wake-up call to companies like Cadbury’s, Mars and McVities which are missing out on a huge potential market of sweet-toothed vegans,” Toni Vernelli, Head of Communications at Veganuary, said in a statement sent to Plant Based News.

“With so many dairy-free milks, creams and spreads available, making vegan versions of their bestselling chocolate treats should be easy as pie.

“Dozens of major brands – including Richmond, Walls, Hellman’s, Magnum and Applewood – have released vegan versions of their bestselling products to enormous success. It’s time that major chocolate and biscuit companies joined the plant-based party!”

*The poll was sent to 100,000 Veganuary supporters based in the UK on September 3. 1,368 people responded. 

Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.