Red Meat Sales Slump by 9% As Plant-Based Alternatives Increase In Netherlands

Red Meat Sales Slump by 9% As Plant-Based Alternatives Increase In Netherlands


1 Minutes Read

More people are opting for veggie alternatives, says the data (Photo: Adobe. Do not use without permission) - Media Credit:
Your ad here?


Red meat sales in the Netherlands have slumped by nine percent since 2017, according to data released this Summer.

Figures from market researcher IRI Nederland also show that as sales of beef, pork, and game meat decreased in that time period, the number of meat alternatives in Dutch supermarkets increased by 51 percent.

It also notes that sales of chicken increased by two percent – but that even these fell in the first six months of 2019, by 0.4 percent.

‘Food does not have to be an animal’

Multiple meat companies have reacted to people’s changing dietary habits by diversifying their portfolios and adding vegan or vegetarian options to their lines. 

One of these brands is Bolscher, which hopes its new veggie line of patties and croquettes will account for 25 percent of its turnover by 2029.

“I would prefer to continue for 10 years with only traditional meat”, Roy Bolscher, director of meat processing business, said. “But I don’t see a future in meat alone. Continuing on the same footing is no longer an option. Food does not always have to be animal, we know now.”

Your ad here?


Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2021 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.