Reading Time: < 1 minute Customers can select from beans, rice, and vegetables (Photo: Instagram)
Reading Time: < 1 minute

North
America-based Mexican-style chain restaurant QDOBA will now offer a discount to
those purchasing meatless meals.

Customers
who load their salads or bowls with toppings like rice and beans, instead of
meat and seafood, can now save roughly
$0.60 per meal, depending on location.

Customer
feedback

The company
is calling this discount program the ‘Vegetarian Tier Initiative’.

QDOBA Vice
President of Marketing Jill Adams said
: “We received feedback that our
vegetarian guests thought our pricing structure didn’t meet their needs.”

Plant-based
protein

Adams also
told VegNews that ‘it made sense to roll out a tier that accommodates our
guests who don’t select a protein option’.

Apparently,
the fact that the company does not class legumes as a protein – when black
beans, for example, contain more protein per calorie than beef – is working in
the favour of those who don’t eat meat.

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination....