Community
Print
North
America-based Mexican-style chain restaurant QDOBA will now offer a discount to
those purchasing meatless meals.
Customers
who load their salads or bowls with toppings like rice and beans, instead of
meat and seafood, can now save roughly
$0.60 per meal, depending on location.
Customer
feedback
The company
is calling this discount program the ‘Vegetarian Tier Initiative’.
QDOBA Vice
President of Marketing Jill Adams said: “We received feedback that our
vegetarian guests thought our pricing structure didn’t meet their needs.”
Plant-based
protein
Adams also
told VegNews that ‘it made sense to roll out a tier that accommodates our
guests who don’t select a protein option’.
Apparently,
the fact that the company does not class legumes as a protein – when black
beans, for example, contain more protein per calorie than beef – is working in
the favour of those who don’t eat meat.
