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Pret A Manger is launching its first vegan croissant in a bid to meet ‘numerous customer requests’.

The Very Berry Croissant, which uses margarine and sunflower oil to re-create the texture of a traditional croissant, is filled with berry compote and finished with a sprinkling of sugar.

It will launch in Pret outlets across the UK on January 7. On the same day, the chain will also add oat milk to its menu – and drop the surcharges on plant-based milks.

Vegan options

“Over the past couple of years we’ve worked hard to bring new vegan and veggie options to our menu,” Pret’s Global Head of Food Innovation, Hannah Dolan, said in a statement sent to Plant Based News.

“The launch of The Vegan Classics in Veggie Pret has been a real success, but we knew from talking to our customers that it was time to bring more options to the breakfast menu.

“The Very Berry Croissant is just the beginning – we are looking forward to sharing more plant-based innovations with customers in 2020.” 

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.