The chain will add eight new vegan options to its Veggie Pret stores (Photo: Supplied to Plant Based News) - Media Credit:

Pret A Manger Launches Vegan Bakery Counters In Veggie Pret Outlets

By

2 Minutes Read

High-street chain Pret A Manger is to launch a vegan bakery counter in all of its Veggie Pret outlets and remove all non-vegan bakery products from sale.

The move follows the success of the brand’s vegan croissant launched earlier this year, which outsold its animal-based counterpart in the first few weeks of being on sale.

‘Veggie Pret’s Vegan Bakery’ will offer eight brand new items, including; three vegan croissants, two vegan brownies, and three vegan muffins, as well as two existing vegan bakery items, The Very Berry Croissant and the Dark Chocolate & Almond Butter Cookie.

Veggie Pret’s Vegan Bakery

The new options include The Vegan Plain Croissant (from £1.40), The Vegan Almond Croissant, and The Vegan Chocolate Croissant (both from £1.70).

The three muffin flavors are Vegan Banana and Walnut, Vegan Raspberry and Coconut, and Vegan Choca Mocha Muffin (all from £2.15).

Finally, the two brownies include The Ultimate Vegan Brownie and The Vegan Hazelnut and Caramel Brownie (all from £2.50).

‘Unique concept’

In a statement sent to Plant Based News, Clare Clough, UK MD of Pret said: “We’re really proud to be the first high street food-to-go retailer to launch a unique concept like this. Expanding Veggie Pret’s offering for our vegan customers has been a huge focus of our food development over the last year and moving to an entire vegan bakery is very much the result of that.

“Our previous vegan bakery products, like the Dark Chocolate & Almond Butter Cookie and The Very Berry Croissant have always been big hits with customers – vegan and non-vegan alike.

“In the first few weeks of the Very Berry Croissant being on sale, it sold more than double the amount per day of the non-vegan jam croissant it replaced – so we can’t wait to hear what our customers think of these new treats!”

‘Veggie Pret’s Vegan Bakery’ will be available in shops and for delivery, via Pret Delivers, Deliveroo and new 3rd party delivery partners Just Eat and Uber Eats. 

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

More by Liam Gilliver iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.

buttons/scroll-to-top/scroll-to-top-small-active