High-street chain Pret A Manger is to launch a vegan bakery counter in all of its Veggie Pret outlets and remove all non-vegan bakery products from sale.
The move follows the success of the brand’s vegan croissant launched earlier this year, which outsold its animal-based counterpart in the first few weeks of being on sale.
‘Veggie Pret’s Vegan Bakery’ will offer eight brand new items, including; three vegan croissants, two vegan brownies, and three vegan muffins, as well as two existing vegan bakery items, The Very Berry Croissant and the Dark Chocolate & Almond Butter Cookie.
Veggie Pret’s Vegan Bakery
The new options include The Vegan Plain Croissant (from £1.40), The Vegan Almond Croissant, and The Vegan Chocolate Croissant (both from £1.70).
The three muffin flavors are Vegan Banana and Walnut, Vegan Raspberry and Coconut, and Vegan Choca Mocha Muffin (all from £2.15).
Finally, the two brownies include The Ultimate Vegan Brownie and The Vegan Hazelnut and Caramel Brownie (all from £2.50).
In a statement sent to Plant Based News, Clare Clough, UK MD of Pret said: “We’re really proud to be the first high street food-to-go retailer to launch a unique concept like this. Expanding Veggie Pret’s offering for our vegan customers has been a huge focus of our food development over the last year and moving to an entire vegan bakery is very much the result of that.
“Our previous vegan bakery products, like the Dark Chocolate & Almond Butter Cookie and The Very Berry Croissant have always been big hits with customers – vegan and non-vegan alike.
“In the first few weeks of the Very Berry Croissant being on sale, it sold more than double the amount per day of the non-vegan jam croissant it replaced – so we can’t wait to hear what our customers think of these new treats!”
‘Veggie Pret’s Vegan Bakery’ will be available in shops and for delivery, via Pret Delivers, Deliveroo and new 3rd party delivery partners Just Eat and Uber Eats.