Pop star Hayley Williams rolled out her line of vegan hair dye at Sephora this week.
The Paramore singer’s line, Good Dye Young is now available for purchase online through the makeup giant, as well as on the brand’s own website.
The collection includes a number of different products, all of which are labeled ‘vegan’ and ‘cruelty free’.
In addition to a selection of ‘unapologetically loud’ semi-permanent colors, Good Dye Young offers wash-out colors called Poser Paste, hair lightener, and a dying tool kit.
According to the company website, the hair dyes are free of formaldehyde, peroxide, PPD and ammonia, and are suitable for all hair types.
The products range in price from $5 USD for the toolkit, to $18 USD for the semi-permanent hair dyes.