The Beyond Burger looks strikingly like meat (Photo: Beyond Burger) - Media Credit:

Plant-Based Beyond Burger Triples Circulation In Eight Weeks As Demand Explodes

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1 Minutes Read

The famously high-tech vegan Beyond Burger will soon be available at more than 600 Kroger-owned outlets in the US.

Kroger – which is one of the world’s biggest grocery retailers – carries a number of stores under its banner including Fred Meyer, King Soopers, Kroger and Ralph’s.

The Beyond Burger’s foray into Kroger’s – which sees distribution more than triple, and the burger available in around 1,300 outlets – reflects growing consumer demand for plant-based food.

Important step

Beyond Meat CEO, Ethan Brown, said: “At Beyond Meat, our focus is on building meat directly from plants – juicy, delicious, satiating meat that also delivers the upside of plant-based protein.

“We are grateful to see Kroger place the Beyond Burger in the meat aisle, where consumers are accustomed to shopping for burgers and believe this is an important step in broadening the way people think about, and define, meat.”

Roll out

Roll out of the Beyond Burger into the 605 stores began yesterday, starting with Ralph’s, King Soopers and Kroger stores. Fred Meyer locations will offer the burger online from early August. 

Consumers are advised to call ahead before visiting shops, as the roll out is expected to take some weeks.

A full list of Beyond Burger Kroger stockists can be found here.

READ MORE:

Vegan Beyond Burger Comes To Movie Theatres In US

Plant-Based Beyond Burger Now On Menu At Fast Food Chain

WATCH: Building Meat From Plants: Interview With Beyond Meat

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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