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Gathered Foods, who own plant-based seafood brand Good Catch Foods, has attracted a slew of celebrity investors including TV personality Paris Hilton, vegan actor Woody Harrelson, Lance Bass, and Shailene Woodley.

The celeb backing increases the brand’s $36.8 billion Series B financing round, led by investors 301 INC and Greenleaf Foods.

Founded by vegan brothers Chad and Derek Sarno, Good Catch Food’s vegan products are available in more than 4,500 locations across the US and in the UK.

‘Influential group’

According to Food Business News, Gathered Food’s Co-Founder and Chief Executive Officer Chris Kerr said: “Consumer demand and culinary trends show the evolving excitement for plant-based foods, and the unified support from such an influential group goes far beyond funding alone.

“The message underscored by their backing is invaluable. We are thrilled to welcome all of our new investors and are hopeful for the growth and continued innovation their endorsement creates”

‘Making a difference’

“I have known Chad Sarno for years and am a huge fan of the culinary work Chad and his brother Derek are driving in the market,” Harrelson added, according to VegNews.

“I’m excited to work with a food brand like Good Catch that leads with taste and aligns with my personal beliefs of making a difference for the animals and our planet.”