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Consumer habits are shifting towards purchasing more plant-based foods and the meat and dairy industries are starting to show that they feel threatened. In a recent letter to the U.S. Food and Drug Administration, 32 members of the Congress argued that plant-based milk cannot be called “milk” due to the fact that labelling almond milk, coconut milk, soy milk, etc… “is misleading to consumers, harmful to the dairy industry, and a violation of milk’s standard of identity.” In that same letter, they go on to define milk as “the lacteal secretion … obtained by the complete milking of one or more healthy cows.” To us, it sounds like these concerned members of Congress are playing a game of semantics.
Thanks to One Green Planet for alerting me to this story.