The company makes a range of plant-based meat alternatives (Photo: Heura) - Media Credit:

Plant-Based Meat Startup Aims To Hit 1,500,000 Animals Saved This Year

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A plant-based meat startup has revealed its ambitions to hit 1,500,000 animals saved this year.

Heura, which says it is the fastest-growing European startup in the plant-based meat industry, saw 450 percent growth this year.

In the three years since it was founded, the Barcelona-based company has calculated that it has already saved 276,643 animals – well on the way to reaching its ambitious target.

‘Growth figures’

In a statement sent to Plant Based News, Bernat Añaños, co-founder of Heura, said: “We have already saved 276,643 animals since we started and this year we hope to reach 1,500,000 with the growth figures that we are reaching.

He added: “Thanks to Heura’s consumption of plant-based protein, to date we have already saved more than 3.6 million kg of CO2, the equivalent of driving 375 times around the world by car.”

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International expansion

Añaños launched the business with co-founder Marc Coloma on Earth Day 2017.

They describe their aim ‘boosting the change to a more sustainable food system that protects what society values the most: animals, health, the planet and our culinary heritage’.

Coloma is also confident about hitting their ambitious growth targets, citing their international expansion plans. He said: “These figures give us encouragement to continue working hard on our international expansion that has Chile as its next destination, stepping for the first time in the Latin American market this June.”

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Robbie Lockie

Robbie Lockie is the co-founder and director of Plant Based News.

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