Plant-Based Meat Startup Aims To Hit 1,500,000 Animals Saved This Year

A plant-based meat startup has revealed its ambitions to hit 1,500,000 animals saved this year.

Heura, which says it is the fastest-growing European startup in the plant-based meat industry, saw 450 percent growth this year.

In the three years since it was founded, the Barcelona-based company has calculated that it has already saved 276,643 animals – well on the way to reaching its ambitious target.

‘Growth figures’

In a statement sent to Plant Based News, Bernat Añaños, co-founder of Heura, said: “We have already saved 276,643 animals since we started and this year we hope to reach 1,500,000 with the growth figures that we are reaching.

He added: “Thanks to Heura’s consumption of plant-based protein, to date we have already saved more than 3.6 million kg of CO2, the equivalent of driving 375 times around the world by car.”

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El planeta? necesita que estemos de su parte, que lo cuidemos, necesita que cambiemos nuestros hábitos y eso es algo que solo podemos lograr si estamos juntxs?? ????????? Y desde casa, podemos empezar a actuar: ????????? ????? Haz recetas 100% vegetales, hay muchísimas cuentas que estos días están haciendo. ?????? Consume productos de proximidad y de temporada: en primavera las fresas, puerros, espárragos verdes, calabaza. ??Utiliza la energía de casa de forma eficiente: aprovecha la luz del sol al máximo, apaga los aparatos electrónicos que no utilices, utiliza programas eco. ??Recicla, reutiliza y repara. En la web de @ecoembes encontrarás un montón de información, ayuda, trucos y consejos. ?Limpia tu casa con productos naturales: utiliza árbol de té, vinagre de manzana, limón, bicarbonato de sodio. ?Lleva tus propias bolsas de tela al supermercado. ????????? ¿Qué otras ideas/consejos pueden ayudar a cuidar el planeta? ??? ????????? #mañana #díadelatierra

A post shared by Heura® Foods (@heurafoods) on Apr 21, 2020 at 4:33am PDT

International expansion

Añaños launched the business with co-founder Marc Coloma on Earth Day 2017.

They describe their aim ‘boosting the change to a more sustainable food system that protects what society values the most: animals, health, the planet and our culinary heritage’.

Coloma is also confident about hitting their ambitious growth targets, citing their international expansion plans. He said: “These figures give us encouragement to continue working hard on our international expansion that has Chile as its next destination, stepping for the first time in the Latin American market this June.”