Plant-Based JUST Egg To Launch In Whole Food Stores Across US
The product will start rolling out across the US in April  (Photo: Supplied to Plant Based News) - Media Credit:

Plant-Based JUST Egg To Launch In Whole Food Stores Across US

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1 Minutes Read

Plant-based food tech company JUST is set to launch an egg product in 5,000 stores across the US – including Whole Foods Markets.

The new JUST Egg folded egg – which the company describes as ‘a fluffy, folded egg, perfect on top of toast, inside breakfast sandwiches’ will start rolling out in stores from April.

JUST Egg

JUST created its flagship JUST Egg product – a liquid designed to scramble – from mung beans, with a lower environmental footprint than traditional egg.

The folded JUST Egg, which will be sold as a box of four, will be available in the freezer section of Whole Foods Markets; select Albertsons Safeway stores; Gelson’s Markets in Southern California; Stop & Shop in the Northeast, Kings Food Markets in the New York metro area and Giant Martin’s in the Mid-Atlantic.

The product can be used in sandwiches  (Photo: Supplied to Plant Based News)

‘World-class technology’

“2020 is the year that our work to build a world-class technology platform and compelling brand is being realized. It’s humbling to see the overwhelming response to our team’s hard work,” said Josh Tetrick, co-founder and CEO.

Chef Chris Jones, vice president of product development, added: “Our team is second to none and we’re excited for people to try what we’ve been working on. We’ll keep making JUST Egg tastier, more functional and enjoyable for omnivores, plant-based eaters and everyone in between.”

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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