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Plant-Based startup JUST is to launch its vegan egg in more than 2,000 stores across the US, after expanding its partnership with Kroger – CNN has reported.
Although the major retailer already stocks the egg alternative – which is made primarily from mung beans – in some of its locations. Over the next few weeks, the product will be rolled out in around 2,100 Kroger-owned stores including Kroger, Ralphs, and Fred Meyer.
Josh Tetrick, Co-Founder and CEO of JUST, described the partnership with Kroger as ‘a big deal’.
Tim Hortons
Last month, fast-food chain Tim Hortons announced it was trialing the JUST egg at selected stores in Canada.
Customers can now opt for a ‘plant-based omelet’ made from JUST’s vegan eggs on any of its breakfast sandwiches, for a surcharge of $0.60
Andrew Noyes, a spokesperson for JUST, said in a statement: “The consumer demand for 100 percent plant-based proteins is strong and continues to grow. Canada is one of the most requested markets for JUST and we’re excited to be able to offer our product at select Tim Hortons locations for this market test.”
JUST’s vegan egg is already stocked in selected Whole Foods stores in the US and has expanded its distribution in China, South East Asia, and across Europe.
