The product, which has experienced significant success in the retail and hospitality markets in the U.S, will be available in Whole Foods Market and select Walmart stores.
JUST will be launching its frozen folded format in Canada, which will be sold as a box of four in the frozen aisle at Whole Foods Market in Toronto, Vancouver, Victoria, and Ottawa, and at more than 100 Walmart stores coast-to-coast, under the name JUST Plant Egg.
According to JUST, its plant-based egg product is free of cholesterol and contains ‘as much or more protein than many animal proteins (7g per serving)’.
The product’s ingredients – which include mung beans – use 98 percent less water, have a 93 percent smaller carbon footprint, and use 86 percent less land than conventional animal sources.
In a statement sent to Plant Based News, JUST co-founder and CEO Josh Tetrick, said: “I’m so proud to announce this milestone in Canada.
“We’re working hard to make our products available in as many places as possible and launching in Canada, where demand for plant-based proteins is strong and growing, brings us one step closer to that goal.”
Additional details about the launch are to follow. You can find out more about JUST Plant Egg’s forthcoming availability in Canada here