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The maker of plant-Based JUST Egg has announced that the product is expanding its retail – and will be available at more than 17,000 stores in the United States by the end of the month.

In a statement sent to Plant Based News, Eat Just, Inc. revealed that Walmart will launch original 12-ounce pourable JUST Egg in an additional 1,900 stores coast-to-coast after it became a strong seller at hundreds of regional locations.

JUST Egg availability

About 900 Food Lion stores in the Mid-Atlantic and Southeastern U.S. and 170 Giant stores in Delaware, Maryland, Pennsylvania, Virginia, and Washington, D.C. will also add the product to their shelves.

The recently launched folded JUST Egg format will also arrive at 1,000 Albertsons and Safeway stores in Arizona, California, Colorado and Washington; Jewel-Osco stores in the Greater Chicago area; Randalls and Tom Thumb in Texas; and 160 Acme stores in Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania.

This marks a 40 percent increase in retail points – which the company says is ‘a testament to the breakout success of the pioneering product’.

‘A proud moment’

In a statement sent to PBN, Josh Tetrick, co-founder and CEO of Eat Just, said bringing JUST Egg to thousands of additional cities and towns across America was ‘a proud moment for our team’.

He added that knowing the product is now available at the grocery store just a few miles from where hee grew up in Birmingham, Alabama is ‘particularly exciting’.

JUST’s products are quickly ‘becoming part of the breakfast ritual’ for families across the country, said Tetrick, and the company looks forward to many more people eating them.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.