Plant Based Jackfruit Business Wins Virgin Media Competition


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The plant-based online company makes decadent jackfruit 'meat' (Photo: Project Jackfruit Facebook) - Media Credit:

UK-based vegan brand Project Jackfruit has been crowned the Birmingham winner of Virgin’s Media business competition.

The online business, which took away £5,000 for its innovative concept, produces homemade, ethically-sourced, vegan, and savory jackfruit ‘meat’.

As part of the prize, co-founder Jordan Grayson will brunch with Virgin Media founder Sir Richard Branson, and thoroughly discuss his business idea.


Virgin Media Business’ Voom Pitch competition chose Project Jackfruit as its winner out of thousands of online entries, and out of six companies that pitched ideas during the contest last week.

Following the win, Grayson commented: “I thoroughly enjoyed pitching at the Voom competition and am so surprised and excited that we won – the support from the crowd was enthralling.

“We’re already in talks with a major UK food retailer, so this investment will help us find a suitable manufacturer in India, where the jackfruit grows, so we can upscale production and it will also fund our marketing activity.”


Owners Jordan Grayson and Abi Robertson came up with the business idea whilst at unviersity, looking for cheaper and healthier alternatives to dishes like pulled-pork.

Project Jackfruit’s products are available in four flavors, including All American BBQ, The Nutty Satay, Jerkpocalypse, and The East Beast; these can all be used in various recipes, or in burritos and burgers.

The plant-based brand will also be serving its flagship meat alternatives at West Midlands Vegan Festival on October 28 and 29.

Project Jackfruit is also currently raising funds for opening a manufacturing factory in India.

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