The patty 'bleeds' like animal flesh (Photo: Impossible Foods) - Media Credit:

Burger Chain Founder: ‘Plant Based Impossible Burger Tastes Like Real Meat’

By

1 Minutes Read

The founder of a chain of burger restaurants has said the plant-based Impossible Burger ‘looks and tastes like real meat’.

Alex Brounstein is the founder of Grindhouse Killer Burgers which has five branches in Georgia.

The chain is now serving the high tech plant-based burger across all of its locations.

‘Real meat’

According to Brounstein, the product is ‘different from any other meatless burger [he ’s] ever tried’.

Thanks to the inclusion of plant-based ‘heme’, the Impossible Burger is said to ‘bleed’ like animal meat.

He added: “It really does look and taste like real meat. It’s hard to believe that it’s all made from plants. 

“There is something very unique about the Impossible Burger and it really stands apart from its competitors.

“Once we tried it, we were on board. 

“We’ve been serving it for about a month and we’ve received a phenomenal response from meat eaters, vegetarians and vegans.”

Demand for the burger is rising (Photo: Impossible Foods)

Distribution

As reported by PBN, the Impossible Burger is outselling beef burgers in some restaurants.

A spokesperson said: “The Impossible Burger is one of the top-selling menu items nearly everywhere it’s sold.

“It is now served in more than 250 restaurants in at least 18 states – and in many restaurants and chains, it’s outselling conventional burgers from cows.”

READ MORE:

Pizza Hut To ‘Okja’: 9 Moments That Showed Veganism Is Going Mainstream

Demand Leads Supermarket Tesco To Double Vegan And Veggie Christmas Food

Vegan Documentary ‘What The Health’ Nominated For Major Award

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.

buttons/scroll-to-top/scroll-to-top-small-active