Plant-Based Impossible Burger ‘Played Significant Role’ In Growth Of Major Burger Chain

By

1 Minutes Read

The Impossible Burger is now the exclusive plant-based burger at the chain (Photo: Umami Burger) - Media Credit:

Major burger chain Umami Burger is expanding its partnership with tech startup Impossible Foods after crediting the company for ‘playing a significant role’ in its growth.

The food company’s flagship product – the Impossible Burger – is now the exclusive plant-based burger at all 22 Umami Burger locations in the USA. The chain has sold more than 140,000 of the burgers to date, including limited edition celebrity builds, including a partnership with Jaden Smith.

The patty has been one of Umami Burger’s bestsellers since it launched in May 2017, after the eatery created a variety of burger builds in a bid to appeal to as many consumers as possible.

Exclusive

In addition, Umami Burger’s parent company, sbe, is making the Impossible Burger the exclusive plant-based burger at the Delano Hotel and Beach Club. Sam Nazarian, Founder & CEO of sbe, said: “Umami Burger and Delano Hotel South Beach are thrilled to continue to drive culinary innovation with our partner Impossible Foods with new products for the market and our guests.

“We are excited to continue building a stronger relationship with Impossible Foods – bringing the plant-based meat to the domestic Umami Burger locations and to our award-winning Delano South Beach food and beverage program.

“sbe’s Culinary Innovation Lab headed by our Chief Culinary Officer Martin Heierling with the incredible team at Impossible Foods will continue to collaborate to create new unique options for our customers.”

‘Demand is strong’

Stephanie Lind, Senior Vice President of Global Sales of Impossible Foods, added: “Our partnership with Umami Burger proves that demand for the Impossible Burger starts strong and stays strong.

“Umami Burger’s leadership also demonstrates an exceptional sense of innovation, managing to surprise and delight customers with delicious, new Impossible offerings.”

Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.

buttons/scroll-to-top/scroll-to-top-small-active