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McDonald’s has announced it will be trialing a veggie burger in Canada – a move branded as ‘the first step in plant-based global domination’ according to an expert.
The fast-food chain’s sandwich, dubbed the P.L.T, features the Beyond Meat patty, as well as lettuce, tomato, onion, pickles, cheddar cheese, mustard, ketchup, and mayo-style sauce on a sesame bun.
Executive Director of The Good Food Institute, Bruce Friedrich, has described the launch as a ‘massive milestone’.
‘Plant-based meat is here to stay’
In a statement sent to Plant Based News, Friedrich said: “It’s a clear sign that meat made from plants is now mainstream. Our hope is that the Canadian plant-based meat test will soon lead to a launch of the Beyond Burger at McDonald’s in the US.
“The Impossible Whopper has proved that plant-based meat is here to stay and is poised for explosive growth. If McDonald’s Beyond Meat test in Canada is successful and the plant-based burger is rolled out across its North American restaurants, that will be the final sign that plant-based meat is poised for global domination.
“McDonald’s has a global footprint and distribution capabilities to launch plant-based meat in many global markets. It’s clear the winds of change are blowing with increasing intensity and pushing us toward a bright future where delicious and affordable plant-based meat is accessible to everyone.”
McDonald’s has announced the P.L.T will be cooked on the same grill as other burgers, meat-based products, and eggs – causing controversy amongst vegans.
The P.L.T. will be priced at $6.49 CAD plus tax
