The PLT will be trialed at 28 Southwestern Ontario outlets from September 30 (Photo: PBN) - Media Credit:

Expert Brands McDonald’s PLT Burger ‘The First Step In Plant-Based Global Domination’

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1 Minutes Read

McDonald’s has announced it will be trialing a veggie burger in Canada – a move branded as ‘the first step in plant-based global domination’ according to an expert.

The fast-food chain’s sandwich, dubbed the P.L.T, features the Beyond Meat patty, as well as lettuce, tomato, onion, pickles, cheddar cheese, mustard, ketchup, and mayo-style sauce on a sesame bun.

Executive Director of The Good Food Institute, Bruce Friedrich, has described the launch as a ‘massive milestone’.

‘Plant-based meat is here to stay’

In a statement sent to Plant Based News, Friedrich said: “It’s a clear sign that meat made from plants is now mainstream. Our hope is that the Canadian plant-based meat test will soon lead to a launch of the Beyond Burger at McDonald’s in the US.

“The Impossible Whopper has proved that plant-based meat is here to stay and is poised for explosive growth. If McDonald’s Beyond Meat test in Canada is successful and the plant-based burger is rolled out across its North American restaurants, that will be the final sign that plant-based meat is poised for global domination.

“McDonald’s has a global footprint and distribution capabilities to launch plant-based meat in many global markets. It’s clear the winds of change are blowing with increasing intensity and pushing us toward a bright future where delicious and affordable plant-based meat is accessible to everyone.”

McDonald’s has announced the P.L.T will be cooked on the same grill as other burgers, meat-based products, and eggs – causing controversy amongst vegans.

The P.L.T. will be priced at $6.49 CAD plus tax

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The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

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